About Us
We are Malaysia's first adaptive clothing brand, a Social Enterprise dedicated to designing adaptive clothing that is fashionable, comfortable, and affordable for all. Our clothing is a functional solution for people with dressing difficulties or simply anyone who wants to experience a more easy dressing process.
By combining modern technology and our creative touch, we are bringing empowerment back by making independent dressing possible again. Everyone deserves the opportunity to dress up with dignity and have comfortable clothing that looks good. At Dawn Adaptive we are passionate about improving the quality of life for our customers!
OUR MISSION
To create ethical adaptive clothing design that understands fashion just as much as it functions and to support inclusivity, diversity and promote opportunities for all.
OUR VISION
To build a community of hope through innovation
OUR FOUNDER
USHA G. NAIR
FOUNDER & CEO
Dawn Adaptive was founded by Usha G. Nair, a mother of two daughters and someone with firsthand experience navigating the challenges of disability. Usha’s own battle with severe scoliosis, alongside her second child’s disability and her late mother’s struggles with age-related difficulties, brought her closer to understanding the impact of clothing on daily life. These personal experiences highlighted the need for adaptive clothing that is both functional and stylish.
Usha’s journey began when she witnessed how her daughter’s disability made simple tasks, like buttoning a shirt, a daily challenge. This, combined with her mother’s difficulties with dressing due to aging, opened her eyes to the broader issue: many people in Malaysia, whether living with disabilities or age-related limitations, lacked access to easy-to-wear, fashionable clothing that promotes independence and self-confidence.
Dawn Adaptive is driven by the belief that fashion should be inclusive and accessible to all. By designing adaptive clothing that empowers individuals to express themselves with confidence, Usha aims to address the needs of a diverse community, regardless of age, gender, or ability.
In addition to creating inclusive fashion, Dawn Adaptive supports marginalized communities by providing opportunities to individuals from economically disadvantaged backgrounds, including people with disabilities. A notable collaboration is with Loga Rajah, a skilled graphic designer with lower mobility impairment, who designed the company’s logo.
Usha envisions a more inclusive fashion industry—one that integrates accessibility not only in design but throughout marketing, customer service, and the entire retail experience, ensuring everyone can participate fully in fashion.